CIS
AR Imzo
AR application for window and door demonstration
Presentation of the product using modern technology.
Problem:
Regarding the PR service, it turned out that the company's reputation in the eyes of the younger generation leaves much to be desired.
Taking into consideration the fact that the younger generation will make up the bulk of buyers in the coming years, the company's reputation, image, and branding need to be adjusted.
In order to appeal to a young audience, it was decided that the company should be associated with new technologies and a general sense of innovation.
The task of creating a mobile application that would help achieve this goal was given to the web and mobile development team.
Since the company's main products are window frames, we decided that we needed to create an application that would not only say that the company was keeping up with the times, but would also stimulate sales.
We looked at other programmes designed to demonstrate the products of companies using high technology.
An example of using AR for sales is the Wanna Kicks application.
We hypothesised that it would be more convenient for consumers to use the application to select and familiarise themselves with the goods at home. They can "try on" frames in their home and order the ones they like.
We drew a wireframe and worked out the structure and layout on paper.
We prepared a prototype application in Figma to demonstrate the idea.
To test the hypothesis, we conducted interviews with customers who visited the showroom.
During the interview, we studied how the purchase process and interaction with the company is built, and also demonstrated a prototype of the application.
First version
As a result of testing the application, we found out that it would be better to focus the user's attention on the models, rather than on the interface for configuring product parameters.
Second version
The second version of the interface leaves most of the screen-free, which allows you to switch attention from the controls to the model itself.
App demonstration
The designer and I spent several days in showrooms talking to users and testing the 2nd version of the prototype.
What did we find out?
1. Not everyone has a phone powerful enough to use AR.
2. Often people order window frames while their home is being renovated and there is no way to see how the frames will combine with the final design.
3. This technology does not allow you to fully evaluate the texture of the surface and the look of the product.
In conjunction with these findings, it was decided to revise the model of interaction with the application.
During the team brainstorming, a hypothesis was put forward:
-The application can be used by showroom staff to demonstrate products, which will help to shape the image of a technology company.
Showroom staff use iPads to take orders.
It was therefore decided to develop an application for the iPad.
iPad version
Now the application is being finalized and tested in showrooms.
